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`Right There with You'

Coca-Cola, Labor Restructuring and Political Violence in Colombia

American University, Washington, DC, lesleygill{at}optonline.net

The article examines how state terrorism operates alongside neoliberal capitalism and has reconfigured labor relations and generated new forms of oppositional politics. Focusing on the struggles of Colombian Coca-Cola workers, the article first considers how neoliberal restructuring and political violence have fragmented social relationships and aggravated inequalities among workers and between them and the Coca-Cola Company. This is a process that is based on widespread impunity. The article then examines how trade unionists have struggled against the degradation of work and the violation of their human rights by internationalizing their struggle against Coca-Cola and building broad alliances that extend beyond the workplace. Finally, it considers the problems, possibilities and new tensions that emerge from the union's internationalism.

Key Words: human rights • impunity • neoliberalism

Critique of Anthropology, Vol. 27, No. 3, 235-260 (2007)
DOI: 10.1177/0308275X07080354


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